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Category: Advanced SEO Techniques

Google Discounts Reciprocal Links

Reciprocal links have always been one of the easiest ways to start link building, and as such Google has tried to discount their impact. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of links. Reciprocal linking effectively…

The Importance of Varied Anchor Text in Backlinks

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor…