We do not sell or rent website user data.
We do not persistently track users.
We do not share data with entities that we do not own, manage, employ or contract with the following exception(s):
- 3rd party software/services (commonly: analytics, content management services, newsletter or contact form services, hosting and anti-spam providers).
We are a data-driven business that specializes in analytics
We regularly implement, test and use new and different forms data-gathering and data analysis. As a rule of thumb, we track, measure and analyze everything we can.
Of the items listed below, not all of them are in use at this time, or at all times, but they all probably will be in use at some time.
Our server tracks users for purposes of monitoring and improving. Most of this data is collected in aggregate and generally does not identify users with specific behaviors or actions.
Like most sites we can usually see where our visitors came from (possibly including the terms searched in search engines), what actions they took while on our site, what country and city the IP address of their internet connection is in, and what self-reported technology they used to browse our site or try to connect to our server.
Normal users of our website (users who do not try to access protected content or submit content—which may include usernames, passwords, forms or comments) will likely never be tracked individually.
Data is collected via 3rd party tools including Google Analytics and by our servers and traffic analysis tools.
We use analytics, remarketing, re-targeting, and conversion tracking scripts which include demographic reporting from major providers such as Google (via AdWords and Analytics) and Facebook.
We also use tools which allow us to see which businesses have visited our site (based on the public IP address).